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Why are values, norms and rules are so important in the competency development process?

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Besides formal learning, e.g. in the form of video-based e-learnings or seminars, competency development becomes in addition to formal knowledge an increasingly important role in companies. However, competence cannot be equated with explicit knowledge, which can be passed from one person to another. It means rather that there is a link between the acquisition of competences with the so-called interiorization of rules, values and norms to own emotions and motivations as Erpenbeck and Sauter describes in their book „Kompetenzentwicklung im Netz. New Blended Learning mit Web 2.0“.

An interiorization means a conversion of rules, values and norms to own emotions and motivations due to emotional destabilization. An emotional destabilization is triggered by cognitive dissonances in a human being. These cognitive dissonances can also be described as conflicts, which appear within the working process due to seemingly unsolvable problems.

Everyone evaluates in almost any stage of his life. New values will be built on existing ones and raise uncertainties. However, values cannot be give up, they can only by interiorized. So they can only be obtained by independent actions. After new values are linked with existing ones, experiences arise.

Values, norms and rules lead to an activation inside the individual due to seemingly unsolvable problems. Only the knowledge associated with values, norms and rules will lead to emotions, motivations and experiences and thereby to competency development.

Source: Erpenbeck, John & Sauter, Werner (2014). Kompetenzentwicklung im Netz. New Blended Learning mit Web 2.0. Berlin: epubli.

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